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Viral for PRIMARK - All Models Wanted

Viral for PRIMARK

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Shoot: First 2 weeks of June TBC

Usage: Print and BTS video, 3 months; Instore, Online, Digital. (Italy,
Germany, France, Spain, Portugal, Ireland, UK, USA, Netherlands, Austria,
Belgium). Additional influencer requirements below. Some of these are not
appropriate for all influencers so they will be only be required for what is
applicable. Eg some people won’t have youtube etc

I need to find a number of people to appear in an ad campaign for Primark. I
need someone with a large social media following 10k plus on Instagram or
other platforms. We will focus on people who give us personality over
fashion credibility, for example athletes, comedians, youtube sensations and
pranksters who happen to have dedicated followings.

First casting brief more to follow:

GLAMOROUS GRANNY: Fun loving larger than life. I do not want a fashionista
who lives designer clothes. Think Baddie Winkle

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